Blush is a cosmetic many women seem to be afraid of.  I blame the
1980s, when the popular look was to paint a hot pink stripe along the
cheekbone and up into the temple.  Hey, if that’s your look, and you
rock it, then I say heck yeah, go for it!  But for most women, I think
that’s what they think of when they think of blush, and therefore they
tend to avoid it altogether, which is really a shame – it does
wonderful things!

Blush is a vital cosmetic, especially for weddings or other occasions
when you’re going to be photographed.  People tend to look
super-washed out in photos. You can combat that with just the right amount of blush, and you don’t look “made up,” just healthy and glowy and not
ghost-like.

In terms of placement, I like to put a pop of color right on the apple
of the cheek.  If you’re not sure where that is, smile; and the round,
fleshy area you see there?  That’s the apple.  Just a soft pop of
color there is gorgeous.  Matte colors are great, shimmery is lovely
too, especially for evening – but be careful with shimmer if you’ve
got more mature skin.  It can make wrinkles appear deeper.

In terms of color, I like cool colors on paler skin tones (blue-based
pinks, mauves), and then I prefer warmer colors on deeper tones
(corals, reds, plums).  The exception is if someone has very pale skin
with a strong red undertone (Irish gals are a good example of this) –
you want to avoid anything pink or red, because it’ll just make the skin
look redder.  With this skin tone you would want to go with more of a
brown or coral tone. Just do a sweep of color with a natural hair brush, and if it’s too dark, blend it out until you’ve got the desired intensity. Nothing to fear!

xo,
Anni
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